I'd like to do some reflections on my reflections about advertising the mini-event. Here's a list of how it could have been more widely advertised.
There were a whole lot of fellow learners on the FO2010 course and I feel the event was interesting to some of them.
Colleagues I work with could have been shoulder tapped.
I run a business group very interested in sustainability. Each of them would have been interested.
The wiki page was done late and could have been more zingy.
There was a FO2010 Google Group with over 180 people who may have been interested. Should've contacted them.
My blog has followers and casual readers who wouldn't know there was an event on. Some sort of background and countdown could have been instituted.
I am a man of three tweets in his life and could have tweeted my small circle with a mini announcement.
We have an excellent organ in Dunedin, NZ, called the Otago Daily Times that's always looking for soft news.
I teach an IT class. Could have made viewing compulsory.
There were a whole lot of fellow learners on the FO2010 course and I feel the event was interesting to some of them.
Colleagues I work with could have been shoulder tapped.
I run a business group very interested in sustainability. Each of them would have been interested.
The wiki page was done late and could have been more zingy.
There was a FO2010 Google Group with over 180 people who may have been interested. Should've contacted them.
My blog has followers and casual readers who wouldn't know there was an event on. Some sort of background and countdown could have been instituted.
I am a man of three tweets in his life and could have tweeted my small circle with a mini announcement.
We have an excellent organ in Dunedin, NZ, called the Otago Daily Times that's always looking for soft news.
I teach an IT class. Could have made viewing compulsory.
Thank goodness for next time eh! You have some great ideas here for a marketing campaign. Particularly enjoyed the compulsory one - I notice businesses using a variation of this by 'rewarding' people for commenting, for ex. free info, chance to win a draw.
ReplyDeleteGosh...some great ideas there for marketing, Peter. Like Karen said...next time :)
ReplyDeleteIt is difficult managing these kinds of open events. You can put in a lot of effort marketing and get no return at all...but that's par for the course. It is easier with a captive audience, say for example, a course or business.
Tied up with marketing is thinking about time of day...appropriateness of topic...use of media...and so on...Online facilitation takes a lot of planning, as well as "carrying out". The more you put into the planning etc, the more successful an event like this will be...but that's the same with any kind of event, F2F or other wise.
cheers Sarah